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  • Marketing    Duo
    Launches    Agency
    As seen on "Inside INdiana Business," Benchwarmers has formally
    launched, answering the marketing needs of the sports and entertainment industry.
  • YOUR    UTILITY    PLAYER
    FULL    SERVICE    SPORTS    MARKETING
    We have the flexibility to fill the gaps within your existing marketing team, strengthening your overall product.
  • PUT    US    IN    THE    GAME
    FULL    SERVICE    SPORTS    MARKETING
    We've been there. We've worked for professional sports teams. We've felt your pain. Now we're here to help.

About Us

Benchwarmers is a full service marketing firm with a focus on the sports and entertainment industry. Our team has a wealth of digital marketing experience that spans from website design to social media management to a variety of special projects tailored specifically to our clients.

We've been in your shoes, grinding away at the endless list of tasks to complete before the next game. And when the game ends, the vicious cycle continues. No matter the talent level of your front office, your group is spread too thin to accomplish everything in your marketing plan. That's where we come into play.

We allow you to focus on providing a great fan experience. Meanwhile, we'll hang out on the bench and help you achieve your other goals. We have the flexibility to fill the gaps within your existing marketing team, strengthening your overall product. Our obvious focus lies in providing products and services that increase your ticket sales. We'll also provide support to improve fan acquisition and engagement.

We're your Benchwarmers (except we're actually pretty good).

Our TeamWe've been there. We've worked for professional sports teams. We've felt your pain. Now we're here to help.

Justin Hunt and wife Allison Hunt

Justin    HuntCreative/Developer

The web design and development brains behind Benchwarmers, Justin spent 5 years managing the websites at Pacers Sports & Entertainment. Under his guidance of content planning and layout, Pacers.com soared up the NBA rankings in a variety of metrics. Justin built numerous microsites for the organization and put together effective landing pages on the fly following big wins and breaking news.


Justin holds a degree in Media Arts & Science from Indiana University. He lives in Indianapolis with his wife Allison and son's Connor and Grant.

Matt Cooper and Family

Matt    CooperSocial Media Strategist/Marketing

Matt also spent 5 years at Pacers Sports & Entertainment, sharing an office with the aforementioned Justin. Playing the role of Digital Marketing Manager, Matt was responsible for all email communications for the Indiana Pacers, Indiana Fever and Bankers Life Fieldhouse. He developed and grew all social media channels and served as the official internet voice of the Pacers during his tenure.


Matt obtained a degree in Marketing from Indiana University's Kelley School of Business. He resides in Indianapolis with his wife Erin, daughter Hayden and son Nolan.

Allison Hunt and Grant Hunt

Allison HuntCreative/Owner

With a background in creative direction, Allison brings her design and marketing expertise to the Benchwarmers staff. In 2010, Allison started Hunt Creative Group, the parent company to Benchwarmers, HCG is a full-service marketing agency with expertise in visual identity, brand strategy and website development.


Allison holds degrees in Media Arts & Science and Journalism from Indiana University. She lives in Indianapolis with her husband Justin and sons Connor and Grant

Services

Consider us your utility player. We can play several positions on your team, depending on your needs. Our versatility spans the realm of digital marketing.

  • Ticket Sales

    From our dynamic pricing module to group tickets sales microsites, we'll work to supplement your existing ticket sales efforts.

  • Fan Development

    We'll acquire more fans through innovative social media promotions and improve engagement through digital communications.

  • Custom Applications

    Looking to append consumer data or develop a fan voting page? Our flexibility allows us to build client-specific programs.

Recent WorkWe're always trying to outdo ourselves. Check out the latest and greatest projects we've been working on.

Spin2Win

The Indiana Fever were looking for a way to engage with new fans and collect data from warm leads. Benchwarmers developed Spin2Win as a fun and unique solution to this challenge.


The Fever sales and community relations staffs were given credit card sized game cards to hand out at events or on the street. The game cards direct fans to the Spin2Win website and provide them with a unique code. Once at the Spin2Win site, fans input a few simple fields, including their email address and their unique code, and they are then taken to the Spin2Win wheel. Fans spin for a chance to win a prize, including Fever tickets, a TV and autographed memorabilia among other prizes. The Fever are able to capture the form data and create a second touchpoint during prize pickup/delivery.


Benchwarmers Marketing used SEO (Search Engine Optimization) to increase the organization’s prominence in online search results. The tennis program has experienced a significant increase in online registration, as a result of the new, mobile-friendly website and its easily navigated program database search.

Start/ReStart   Tennis

The Start/ReStart Tennis program is designed to introduce adults to tennis and re-engage past players in the sport.


Before its partnership with Benchwarmers Marketing, the Start/ReStart Tennis program received only eight percent of its registrations through the organization’s website. Most participant interest was generated by word-of-mouth or because of flyers distributed at local tennis clubs. The organization was looking to increase their website traffic, and that’s just what Benchwarmers Marketing did.


Benchwarmers Marketing used SEO (Search Engine Optimization) to increase the organization’s prominence in online search results. The tennis program has experienced a significant increase in online registration, as a result of the new, mobile-friendly website and its easily navigated program database search.

Midwest    Youth    Team    Tennis    site

Midwest Youth Team Tennis provides children ages 5 to 14 years old with an introductory experience to the sport. The six-week sessions help build key tennis skills and understand basic concepts, while having fun and learning about teamwork.


Benchwarmers Marketing was enlisted to replace the organization’s outdated website with one that is user-friendly for consumers and administrators. Benchwarmers Marketing utilized SEO (Search Engine Optimization) to increase the tennis organization’s visibility in search engines and improve its ability to generate leads. Benchwarmers Marketing also developed a database generated program search on the website.

Indiana    Fever    MVP    renewal    site

Breaking news: Your season ticket holders are really important. Their support throughout the season brings the energy to another level. Though always seeking to gain new season ticket holders, retention is key to continued growth. Many teams provide incentives during the renewal process, but few spend the necessary time to focus on the user experience of their season ticket holders.


The Indiana Fever wanted to improve their renewal process and turned to us. In previous years, they used a printed renewal guide and mailed it to their Fever MVPs. They now direct them to FeverMVP.com, where we were able to display the benefits of MVP membership with a clean, responsive design. The site also integrates so MVPs can log directly into their Ticketmaster account via the renewal website.

Dynamic    Pricing    Software

The concept of Dynamic Pricing has gained traction over the past few years with a number of sports teams scurrying to implement these programs to maximize revenue. It makes sense, increase pricing for high demand games depending on the quality of the opponent and the day of week. And when you have a basement dweller visit for a weekday game, lower the prices to fill the house.


Though Dynamic Pricing has become more prevalent in sports, the user experience for the fan leaves much to be desired. Clicking game by game on your ticketing platform to compare prices is confusing and time-consuming. We built a Dynamic Pricing module that is both easy to understand and visually stimulating for the user. By combining all games and ticket prices into one database, we were able to provide a product that allows the fan to filter based on their budget and availability. The interactive seat map displays the locations that fall within their search criteria. The intent is to embed this product on your team site to allow for the ability to upsell the fan from single-game tickets to season or group packages.


Contact usInterested in learning more about Benchwarmers and the services we provide?

317.372.5718 | sales@warmbenches.com